When “apart by lowrys” of Adastria changed its brand name to “A part by” and rebranded, we coordinated the concept, logo, and visuals, as well as production and casting.
In order to reach a wider target audience than before, three models were used in the visuals to broaden the brand view.
We focused on creating the impression of “A brand where you can always find something that suits you and something you want.”
We also provide support for the production of catalogs, web catalogs, sales promotion materials, etc. for 2022 Spring-Summer .
The catalog has a different band color for each of the three models. Cards of various sizes and paper qualities expand the world view.
