This web-based questionnaire survey was conducted for the sixth time through a collaboration between Bunka Fashion College and Futaba Tsushinsha Co., Ltd.
A total of 960 current Bunka Fashion College students responded, with 74.3% of respondents aged 18–21. A distinctive feature of the survey is that many international students from around the world also participated.
Targeting students who are part of the “Fashionable Z Generation” and also serve as fashion communicators, the survey explored insights and “seeds of trends” for 2026 based on their social media and media usage, fashion purchasing behavior, interests and concerns, and views of their future.

At the Ordinary General Meeting of Shareholders and Board of Directors, the following directors were elected and assumed office.

The survey was launched in 2021 as a collaboration between Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College and FUTABA TSUSHINSHA Co, Ltd. , this is the 5th time the survey has been conducted.

In addition, in July 2025, our company conducted a web survey answered by 1,031 current students of Bunka Fashion College.
This group interview brought together the unique and individualistic students characteristic of Bunka Fashion
College, capturing motivations and honest opinions behind behaviors that cannot be seen in surveys alone.
We hope this report will serve as a valuable resource for understanding the fashionable Generation Z.

The survey was launched in 2021 as a collaboration between Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College and Futaba Tsushinsha Co., Ltd. this is the 5th time the survey has been conducted.

Through a survey of students — 74% of the 1,031 respondents were 18 to 21 years old, belonging to the trendsetting “Fashionable Generation Z” — we compiled findings that explore their insights and emerging trends.

This group interview was conducted in cooperation with Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College, targeting current Bunka Fashion College students = “Fashionable Generation Z.” The purpose of this interview was to learn about communication and the “reality” of fashion.
In July of this year, we also conducted a web-based survey answered by 874 current Bunka Fashion College students. This group interview gathered students with unique personalities unique to Bunka Fashion College, and captured the truth and honesty of their behavior that could not be seen in the questionnaire.
We hope you will find this report useful in learning more about the fashionable Generation Z.