The survey was launched in 2021 as a collaboration between Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College and FUTABA TSUSHINSHA Co, Ltd. , this is the fourth time the survey has been conducted.
79% of the students who responded were between the ages of 18 and 21. Through the survey, we unravel the moods and behaviors of Bunka Fashion College’s current students = the fashionable Z generation.
We are pleased to announce that our Osaka office will be relocated to the following address as of May 20, 2024.
And we would like to take this opportunity to express our sincere gratitude for your continued support and encouragement.
＜New address＞
Yamaguchi-Kousan Bldg.5F, 3-3-8 Honmachi,
Chuo-ku, Osaka City, 541-0053, Japan
TEL：06-6282-8222
FAX：06-6282-1501
Temporary closing day: Friday, April 12, 2024
We will be temporarily closed due to an in-house event during the above period.
We apologize for any inconvenience this may cause to our business partners.
At the Ordinary General Meeting of Shareholders and Board of Directors Meeting held on March 27, 2024, the following directors were elected and assumed office.
Quantitative survey of approximately 10,000 Consumer”FABCO（Futaba’s Assessment of Brands & Consumer)”.
In May 2023, all restrictions on behavior following the spread of Covid-19 were lifted.
Lifestyle behavior has generally returned to pre-Covid-19 disaster levels, and the excitement of “just before the end of the Covid-19” has subsided.
In addition, the yen’s depreciation, which has been continuing for more than a year, and rising living costs due to a rush of price increases seem to have affected consumer attitudes.
We have released a summary of the survey results, which we hope you will find useful.