The survey was launched in 2021 as a collaboration between Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College and FUTABA TSUSHINSHA Co, Ltd. , this is the fourth time the survey has been conducted.

79% of the students who responded were between the ages of 18 and 21. Through the survey, we unravel the moods and behaviors of Bunka Fashion College’s current students = the fashionable Z generation.