Quantitative survey of approximately 10,000 Consumer”FABCO（Futaba’s Assessment of Brands & Consumer)”.
Amidst the negative news of the war in Ukraine, the rapid depreciation of the yen, and the rush to raise prices due to global inflation and high resource prices, 2022 welcomed the first summer in three years with no restrictions on behavior.
In this survey, we also found that real events are back, and that motives and actions are trending outward, as well as changes in contact with fashion information and fashion awareness after the Corona Disaster.
We have released a summary of the survey results, which we hope you will find useful.