Futaba Tsushinsha conducted a questionnaire survey of current students of Bunka Fashion College, or the “Fashionable Z Generation,” as part of a collaborative class with the Fashion Promotion Course in the Fashion Marketing and Distribution Department of Bunka Fashion College, in order to understand the fashion purchasing attitudes and media contact trends of the Corona pandemic. The results have been compiled in this report.

Seventy-five percent of the students who responded to the survey were between the ages of 18 and 19, and they are experiencing their entire student life during the Corona pandemic. Through the questionnaire, we were able to unravel what kind of activities and interests the “Fashionable Z Generation,” mainly high teens, are taking part in while being restricted from various experiences.