In 2019, Futaba Tsushinsha published an interview report of 91 MOD = extremely stylish men, targeting Gen Z and Millennials (18-35 years old).
As our second survey following MOD, we conducted an interview survey of 107 extremely stylish women (= 107 MOJ). We have published a report on the persona, fashion purchasing behavior and touch points of these “Stylish Millennials & Gen Z Women”.