The survey was launched in 2021 as a collaboration between Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College and Futaba Tsushinsha Co., Ltd. this is the 5th time the survey has been conducted.
Through a survey of students — 74% of the 1,031 respondents were 18 to 21 years old, belonging to the trendsetting “Fashionable Generation Z” — we compiled findings that explore their insights and emerging trends.
This group interview was conducted in cooperation with Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College, targeting current Bunka Fashion College students = “Fashionable Generation Z.” The purpose of this interview was to learn about communication and the “reality” of fashion.
In July of this year, we also conducted a web-based survey answered by 874 current Bunka Fashion College students. This group interview gathered students with unique personalities unique to Bunka Fashion College, and captured the truth and honesty of their behavior that could not be seen in the questionnaire.
We hope you will find this report useful in learning more about the fashionable Generation Z.
The survey was launched in 2021 as a collaboration between Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College and FUTABA TSUSHINSHA Co, Ltd. , this is the fourth time the survey has been conducted.
79% of the students who responded were between the ages of 18 and 21. Through the survey, we unravel the moods and behaviors of Bunka Fashion College’s current students = the fashionable Z generation.
We are pleased to announce that our Osaka office will be relocated to the following address as of May 20, 2024.
And we would like to take this opportunity to express our sincere gratitude for your continued support and encouragement.
＜New address＞
Yamaguchi-Kousan Bldg.5F, 3-3-8 Honmachi,
Chuo-ku, Osaka City, 541-0053, Japan
TEL：06-6282-8222
FAX：06-6282-1501
Temporary closing day: Friday, April 12, 2024
We will be temporarily closed due to an in-house event during the above period.
We apologize for any inconvenience this may cause to our business partners.