This group interview was conducted in cooperation with Fashion Promotion Course of Fashion Marketing Distribution Department at Bunka Fashion College, targeting current Bunka Fashion College students = “Fashionable Generation Z.” The purpose of this interview was to learn about communication and the “reality” of fashion.
In July of this year, we also conducted a web-based survey answered by 874 current Bunka Fashion College students. This group interview gathered students with unique personalities unique to Bunka Fashion College, and captured the truth and honesty of their behavior that could not be seen in the questionnaire.
We hope you will find this report useful in learning more about the fashionable Generation Z.