As in 2022, with the cooperation of the Fashion Promotion Course of the Fashion Distribution Department of Bunka Fashion College, we planned group interviews with current students of Bunka Fashion College = the “Fashionable Z Generation” to learn about the “realities” of communication and fashion.

We also conducted a web-based questionnaire answered by 614 current Bunka Fashion College students in advance.
In this group interview, we gathered students with unique personalities of Bunka Fashion College and scooped up their true feelings, which could not be seen in the questionnaire.
We hope you will find this report useful in learning more about the fashionable Generation Z.