As in 2021, as part of a collaborative class between the Fashion Promotion Course of the Fashion Distribution Department at Bunka Fashion College and Futaba Tsushinsha Co.,Ltd., we planned group interviews with current Bunka Fashion College students = the “Fashionable Gen Z”, in order to understand the “reality” of communication and fashion.
We released a report summarizing the true feelings of the Fashionable Gen Z, as gleaned from the group interviews.