As in 2021, we conducted a survey in collaboration with the Fashion Promotion Course of Fashion Marketing and Distribution Department at Bunka Fashion College.
Through the survey, we have been able to gain insights into the preferences and tastes of Bunka Fashion College’s current students, or the “Fashionable Generation Z.”

72% of the students are between 18 and 19 years old. Although they entered school during the Corona disaster, restrictions on behavior have been gradually eased since 2022, and their suppressed energy seems to have overflowed.
They are now in the mood for going out. The desire sparked, and they are actively posting themselves on Instagram, which had been in a mood of self-restraint.