Futaba Tsushinsha has implemented a hybrid survey (Quantitative and Qualitative survey) focusing on Generation Z and Millenials “MOD (Monosugoku Oshare na Danshi = Extremely Fashionable Boys in Japanese)”, who are attracting a lot of attention. “MOD (Monosugoku Oshare na Danshi = Extremely Fashionable Boys in Japanese) 91 people interview ~The truth about them~” is a report summing up their values and the media they check. This survey has been featured in WWD Japan (April 29 – May 6 Combined issue).
WWD Japan (April 29 – May 6 Combined issue)
https://www.wwdjapan.com/852786