The spread of the new coronavirus since the beginning of 2020 has radically changed both living conditions and consumer behavior.We conducted an interview survey of “Extremely stylish women” of Generation Z and millennials (18-35 years old) from October 2019 to January 2020 and published the “MOJ Extremely Stylish Women 107ppl. report” and we continued to conduct a follow-up survey of these women.
An additional report has been published to see how are the “Extremely stylish women” (who loved fashion and spent money on experience) living nowadays in WITH COVID-19 times? How have their lives, purchasing behavior and media contact changed? What are their needs now? Please make use of this report in conjunction with the ” MOJ Extremely Stylish Women 107ppl. report.