Continuing from 2019A/W, Japan Fashion Week Organization (JFWO) and LAUNCHMETRICS formed a media partnership to support the overseas promotion of Rakuten Fashion Week TOKYO. We reached out to the overseas press by distributing runway content on the industry community “GPS Radar” and posting “60seconds,” a 60-second video by editor-in-chief Jessica Michaud that conveys the appeal of the collection. In addition, we introduced “Credentials,” software used at Fashion Weeks in Europe and the U.S., this season to support the press/photographer register application and approval process.