Survey Results on “Fashionable Generation Z” Fashion and Media 2026 Announced. For the third consecutive year, 'person with good fashion sense' are “Asagīnyo”. Admired brands 'Rebellious Avant-Garde' and 'Classic Luxury' are neck and neck.

This web-based questionnaire survey was conducted for the sixth time through a collaboration between Bunka Fashion College and Futaba Tsushinsha Co., Ltd.
A total of 960 current Bunka Fashion College students responded, with 74.3% of respondents aged 18–21. A distinctive feature of the survey is that many international students from around the world also participated.
Targeting students who are part of the “Fashionable Z Generation” and also serve as fashion communicators, the survey explored insights and “seeds of trends” for 2026 based on their social media and media usage, fashion purchasing behavior, interests and concerns, and views of their future.

Back to list

Survey Results on “Fashionable Generation Z” Fashion and Media 2026 Announced. For the third consecutive year, ‘person with good fashion sense’ are “Asagīnyo”. Admired brands ‘Rebellious Avant-Garde’ and ‘Classic Luxury’ are neck and neck.