‘NEWYORKER’ is a brand known for office casual wear that combines traditional items with urban elements.
To celebrate the brand’s 60th anniversary, a special option fair called ‘Wear What You Love #Oshi（My Favorite）Suit’ was launched, targeting the next generation.
For this, we produced a video featuring the model unit ‘Oji-Fes,’ which has a strong connection to suits.
The video shows the four members creating their ‘#Oshi(My Favorite)Suits’ with NEWYORKER’s personal order service, and it was shared on the brand’s website and social media.
Oji-Fes
‘Oji-Fes’ is a popular unit of models active mainly in magazines, gaining attention on SNS for their charming ‘casual dance gap.’
With the motto of showing a new side of male models, they are expanding their activities beyond the fashion industry.
